The “OpenWater” Name
In rowing, there’s a concept called “open water.”
It’s used to describe the distance between two boats at the finish line. In close races, the front of the trailing boat overlaps with the leading boat. That’s normal. But sometimes, when one crew has truly pulled away from the competition, there’s no overlap at all between the boats.
There’s just open water.
Our name conjures up our commitment to advancing our solutions and ourselves. One that evokes limitless possibilities and unbroken horizons. And one that reflects upon the people with whom we do business – the visionaries, the go-getters, the ones doing everything they can to get ahead of the pack … and stay there.
That’s OpenWater.
